Tuesday 28 September 2010

Horror Film Questionnaire-Research

I have created a questionnaire to help me decide whether our group decision of creating a psycological horror film for our A Level Media project is right. I would be extremely grateful if you could fill it in. You can access it here.
Thanks :)

Thursday 23 September 2010

Psychological Horror Research- The Grudge film posters

The Grudge 1- released in on 2004.


The Grudge 2- released in 2006.


The Grudge 3- released in 2009.

Monday 20 September 2010

Psychological Horror Research- The Grudge film trailers

2004-The Grudge 1.
The film trailer below clearly portrays the previous idea of psychological horror as it clearly shows character fears, guilt and beliefs. It uses eerie sound effects relevant music and emotional instability to build tension and further the plot. This film trailer is an example of a classic film trailer. It shows quick cuts and clips from the film without giving too much away, but also at the same time it gives away enough information for the audience to want to watch the full film- the whole purpose of advertising.


2006- The grudge 2.
The film trailer below is similar to the previous 2004 trailer for 'The Grudge' in that it clearly portrays the idea of psychological horror and that is a good example of an advertising film trailer. It also uses the same text style, that of which is a dark colour scheme, representing darkness and death. It uses similar types of background sounds and similar camera angles, which allows the audience to associate the second trailer to the first. The constant flashing of dark and light colours in both trailers puts the audience 'on the edge of their seat' wondering what is going to happen next.


2009- The grudge 3.
This film trailer differs from the first two. In that the main focus of this trailer is the voice over and the actual sound from the film ,rather than the eerie music. However the eerie sound effects are still played in the background to increase the audiences suspense. This trailer shows what has happened in the past 2 films and then shows what is going to happen in the 3rd. Linking them all together so the audience can see the connection between them. Throughout all 3 trailers, the characters are portrayed as vulnerable showing that the villan/evil force has a lot of control over them.

Our chosen genre

Within our group we have decided to create a psycological horror film trailer. Our target audience for the trailer is both genders aged 15+ as our film trailer will be rated 15.

Psychological horrors are subgenres of horror fiction that rely on character fears, guilt, beliefs, eerie sound effects, relevant music and emotional instability to build tension and further the plot.
The object of horror does not look like a monstrous other, but rather a normal human being, whose horrific identity is often not revealed until well into the work, or even at the very end.

Other films within the psycological genre include; The Grudge, The Shining & The Tenant.

Monday 13 September 2010

Golden Trailer Awards

The Golden Trailer Awards is an awards show which occurs in the May of each year, awarding achievements in Motion Picture Marketing.
Awards are given out to trailers, film posters and television advertisements. There are many different awards given some of which include...


Best In Show
Best Action
Best Comedy
Best Documentry
Best Music
Best Thriller poster
Most Original





"Movie trailers play an increasingly important role in entertaining us and helping us determine where to spend our leisure time. The best trailers are works of art in their own right, expertly blending elements of cinema and advertising.


Each year through an open competition judged by film industry notables, the Golden Trailer Awards recognize the creative people who make movie trailers, and the best examples of their unique art, in a gala award show.


The Golden Trailer Awards is the awards show devoted to feature film previews. Since moviegoers consistently rate movie trailers as the most entertaining part of the theater experience, the Golden Trailer Awards celebrates the craftsmanship and allure of these potent mini-epics with a fast-paced show whose frenetic and sometimes irreverent style is perfect for the post-MTV era.


Taking only 90 minutes to roll through 16 categories ranging from Best Drama to the Golden Fleece, the Golden Trailer Awards is as diverse and exciting as the art form to which it pays homage."- goldentrailerawards.com

Tuesday 7 September 2010

History of Trailers

The first film trailers produced were in the early 1910's. Film trailers have developed in a variety of ways since then.
Gold Rush was a film brought out in 1925. It was directed by Charles Chaplin and featured Charlie Chaplin as the main character.
After watching the trailer above you can clearly see that within the short amount of time it is shown for, it's main focus is the main character. It shows one clip of him being comical, clearly stating this film is a comedy. All sound is cut out and a composition of music is played over the top. The main advancement since this film was released is the addition of colour.
"Becky Sharp" was the first film to be released in 3-strip technicolour. This trailer was produced along side the film in 1935.

After watching the trailer above you can also see that the total time of the film trailer has increased. When film trailers were first brought out they were short promotional films which lasted under a minute whereas this trailer is aslmost 3 times as long as the first film trailer ever made, allowing more time for the audience to view a preview from the film.
A futher development to film trailers is quick cut editing. Today companies such as the Cimarron Group lead the trailer inudstry using mainly quick cut editing for films such as 'Twilight'. In the below trailer of 'Twilight' you can see clear examples of quick cut editing used for effect to show key characters and events within the film.

Shutter Island Marketing Campaign-Trailer Analysis



Above is the trailer for the film 'Shutter Island'. It uses a variety of shots, the most common at the start of the trailer being extreme long shots to set the scene of which is the island and the boat sailing towards it. Long shots are used to portray different characters within 'shutter island' so the audience get an overall view of what kind of people stay there. Close ups and extreme close ups are used to show the characters facial expressions during different situations.
A variety of camera movements are also used. Tilts are used to show characters faces and the object infront of them. Allowing the audience to see what is going on. A zoom lense is used at the start of the trailer to zoom in through the gates as they open, giving the audience the same feeling as the character entering.
Throughout the trailer the main character 'Leonardo DiCaprio' is shown persistently to enhance the importance of his role.
The use of sound puts the audience on edge as to what is happening. For instance the beat increases speed or pitch during particular moments increasing the audiences heart rate and putting them on edge which is exactly what a thriller trailer aims to do.